ADZ MEDIA MONITORING Tel: 905-690-2879 www.monitoring.com e-mail: adzmedia@monitoring.com ------------------------------------------------------------------------------ ------------------------------------------------------------------------------ Category/Sub Report: (BEVE - Dec 20 2010) First Product Source ID# sec Open.Line /Description Monitored ------------------------------------------------------------------------------ Product: BEER COMPANIES MISC. TV - C07683 30 (m) 5/22/10 ROCHESTER NY BLUE MOON/STOP ACTION/MAN PAINTS BOTTLE SCENE Product: BUD LIGHT TV - TORONTO C07641 30 Keep the good times 5/3/10 ON BUDD LIGHT MAN/POOL PARTY/MAD ALIEN/FLIRTS WITH SISTERS Product: BUDWEISER BEER TV - TORONTO D00954 30 You weant to swap? 6/11/10 ON PEOPLE SWAPPING ITEMS/DOGS/HAIR/FIFA 2010 WORLD CUP TV - THE D01153 30 (m) Rule number 34 10/10/10 SPORTS NETW RULE #34 & #42/OUTDOOR CAFE/MAN GIVES WOMAN HIS JACKET Product: COORS LIGHT TV - THE C08046 15 We scaled mountains 11/5/10 SPORTS NETW SUBZERO TAP/FROZEN MOUNTAINS/COLD ONE TV - THE D00903 30 The Coors Light 5/5/10 SPORTS NETW GOLF EXPERIENCE/GOLFERS/JET ENGINE ON GOLF CART TV - D00972 15 New Coors Light two 7/6/10 VANCOUVER BC 2 STAGE COLD CAN/MAN WITH DOG PANTING/COLD ONE TV - THE D01206 30 What happened at the 10/21/10 SPORTS NETW GUYS AT BAR/WRECKING BALL/MYSTERY MANSION/SHIVERING CAN Product: CORONA EXTRA TV - TORONTO C07764 15 (sfx) 6/29/10 ON PERFECT TIME/NEW CORONA LIGHT/2 TENNIS RACQUETS/BEACH Product: DOS EQUIS IMPORTED BEER (MEXICO) TV - THE D01001 30 He wouldn't be afraid 7/22/10 SPORTS NETW OLD B&W FOOTAGE/MOTHER HAS TATTOO/MOST INTERESTING MAN Product: MOLSON (GENERAL) TV - TORONTO C08034 30 (m,s) I don't need to 10/30/10 ON BEER POURING/WORDS/NEW LABEL/MICROCARBONATED Product: MOLSON CANADIAN TV - D00961 30 Canada. Look at this place. 6/26/10 ROCHESTER NY LANDSCAPE/MORE SQUARE FEET/BEER TAP IN BARLEY FIELD Product: MOOSEHEAD BEER TV - TORONTO C07682 30 Ergonomic design or 5/19/10 ON OFFICE CUBICLES/OUTER SELF/OUTDOOR SEATING/CALLING TV - TORONTO E06699 30 Gym machines are 5/20/10 ON MAN IN EXERCISE ROOM/GYM MACHINES/OUTDOOR PARTY Product: RICKARD'S TV - TORONTO E06708 15 What do you have 6/18/10 ON RICKARDS WHITE/CITRUS/LASER LIGHT SHOW IN MOUTH/BARTENDER Product: SLEEMAN'S TV - TORONTO C07646 15 Our ancestors were 5/8/10 ON PIRATE EMERGES FROM CASE/USES HOOK TO OPEN BEER TV - THE C07647 15 Some of John Sleeman's 5/8/10 SPORTS NETW JOHN SLEEMAN EMERGES FROM CASE WITH OTHER PEOPLE/PIRATE TV - MTV C07659 60 (m) Five generations of 5/10/10 OUR HISTORY/PIRATES EMERGE FROM TREASURE CHEST/GOOD TV - TORONTO E06704 15 Prohibitionists wanted to 6/18/10 ON PROHIBITIONIST/JOHN SLEEMAN/MAYOR/NOTORIOUSLY GOOD TV - TORONTO E06707 15 Sleeman beer was enjoyed 6/18/10 ON AL CAPONE EMERGES FROM CASE/NOTORIOUSLY GOOD Product: STELLA ARTOIS BEER (O'KEEFE) TV - TORONTO C07784 30 (m) The chalice is steamed. 7/18/10 ON BEER POURED INTO CHALICE/JUST RIGHT/BEER TAP/KNIFE CUTS FOAM TV - C08042 30 (m) 11/3/10 DISCOVERY GREAT ICE SCULPTURE CONTEST/FRENCH JINGLE/HOLIDAYS ADZ MEDIA MONITORING Tel: 905-690-2879 www.monitoring.com e-mail: adzmedia@monitoring.com ------------------------------------------------------------------------------ ------------------------------------------------------------------------------ Category/Sub Report: (BEVE - Dec 20 2010) First Product Source ID# sec Open.Line /Description Monitored ------------------------------------------------------------------------------ Product: BEER COMPANIES MISC. PRINT - CDN. P15787 00 8/1/10 MAG. PALM BAY COOLERS/3 CANS/TROPICAL BEACH/ESCAPE TODAY PRINT - CDN. P15812 00 9/1/10 MAG. PILSNER URQUELL/CLOSEUP OF GLASS/BENCHMARK Product: BRAVA PRINT - CDN. P15811 00 9/1/10 MAG. THE BEER OF SUMMER/$28.50/2 BOTTLES ON DOCK/PREM. & LIGHT Product: BUD LIGHT PRINT - CDN. P15827 00 10/31/10 MAG. SCORE 1 OF 30 NHL COLDIES/NHL/HARDCORE FAN Product: CORONA EXTRA PRINT - CDN. P15819 00 Tall. Thin. 9/1/10 MAG. TALL. THIN. AVAILABLE/NEW LIGHT 355ML CAN/BEACH Product: CREEMORE SPRINGS PRINT - CDN. P15800 00 8/1/10 MAG. PAINTING/WATERFALL/GOOD STUFF/UNIQUE FLAVOUR PRINT - CDN. P15808 00 9/1/10 MAG. BREWED WITH ALL THE GOOD STUFF/PAINTING/WATERFALL/2 BOTTLES PRINT - CDN. P15838 00 10/31/10 MAG. OLD WHITE TRUCK UNDER TREE/100 YEARS BEHIND TIMES Product: GUINNESS STOUT PRINT - CDN. P15841 00 10/31/10 MAG. DARKNESS REIGNS/CROWS/DARK CLOUDS/TRUE BREW OF HALLOWEEN Product: LAKEPORT BEER PRINT - CDN. P15804 00 9/1/10 MAG. FLIPPIN' FOR LAKEPORT BBQ SWEEPSTAKES/BALLOTS INSIDE PRINT - CDN. P15831 00 10/31/10 MAG. PHOTOS/WHO FLIPPED/BBQ PARTY WINNERS/FAIR PRICES Product: MOLSON CANADIAN PRINT - CDN. P15818 00 You can have a little, 9/1/10 MAG. MOJITO DRINK/HAVE A LITTLE/MOLSON CDN 67/HAVE IT ALL PRINT - CDN. P15844 00 10/31/10 MAG. CANADIAN & COORS LIGHT/24 FOR $33.95/DIFF THAN P15804/FRIDGE ADZ MEDIA MONITORING Tel: 905-690-2879 www.monitoring.com e-mail: adzmedia@monitoring.com ------------------------------------------------------------------------------ ------------------------------------------------------------------------------ Category/Sub Report: (BEVE - Dec 20 2010) First Product Source ID# sec Open.Line /Description Monitored ------------------------------------------------------------------------------ Product: LABATT'S BEER/CORPORATE INTERNET - W02963 30 8/26/10 CANADA DRAW THE LINE/CRASH BOBBLES/VIEW VIDEO/WIN PRIZE PACK ADZ MEDIA MONITORING Tel: 905-690-2879 www.monitoring.com e-mail: adzmedia@monitoring.com ------------------------------------------------------------------------------ ------------------------------------------------------------------------------ Category/Sub Report: (BEVE - Dec 20 2010) First Product Source ID# sec Open.Line /Description Monitored ------------------------------------------------------------------------------ Product: BUDWEISER BEER RADIO - U08219 30 You can get 28 11/29/10 TORONTO ON $37.95 FOR 28 BOTTLES/ARNOLD SCHWARTZENEGGER IMPERSONATION Product: LABATT BLUE RADIO - U08170 30 Men.. 24 bottle packs 9/26/10 TORONTO ON $29.95 FOR 24 BOTTLE PACKS/LEGACY/1 KIDNAPPING/GOOD STUFF