ADZ MEDIA MONITORING

                                                         www.monitoring.com
Phone: 905-690-2879
                                             email: adzmedia@monitoring.com
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                                   SOFTENERS


                                                                    First
Product Source    ID#     sec Opening Line / Description          Monitored
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Product: BOUNCE FABRIC SOFTENER

 TV -            D00984   30 I'm Rachael. I have 2 kids.               7/12/10
 TVTROPOLIS-W                HOMEMAKER & MOTHER RACHAEL/NEW
                             DRYER BARS/KIDS

 TV - HGTV       D01424   30 Sheets or bar? How do                   1/24/2011
                             SHEETS OR BAR/BLACK
                             WOMAN/TSHIRT/NEW MOTHER/HOSPITAL

 TV - BRAVO      D02020   15 How do you get your                        3/6/12
                             EFFEMINATE MAN WITH DOG/BLACK
                             SHIRT/DRYER BAR

 TV - VANCOUVER  E06572   15 Wondering why Dawn                        2/23/10
 BC                          ANIMATED/DAWN'S STORY/BOY IN
                             CHILDS CAR SEAT

 TV - VANCOUVER  E06733   15 I'm Rachel. I was given                   9/28/10
 BC                          RACHEL, DENVER CO/NEW BOUNCE DRYER
                             BAR/EFFORTLESS

 PRINT - CDN.    P15625   00 Perfect for the                            2/1/10
 MAG.                        BOUNCE DRYER BAR/PERFECT/REMEMBERS
                             THE DRYER SHEET

 PRINT - CDN.    P15626   00 It adds freshness.                         2/1/10
 MAG.                        BOUNCE DRYER BAR/IT ADDS
                             FRESHNESS/WRINKLED OR DIZZY

 PRINT - CDN.    P15627   00 One bar takes care                         2/1/10
 MAG.                        BOUNCE DRYER BAR/TAKES CARE OF
                             ABOUT 88 LOADS/MIND

 PRINT - CDN.    P15654   00 It adds freshness                          2/1/10
 MAG.                        IT ADDS FRESHNESS/AUTOMATIC/BOUNCE
                             DRYER BAR

 PRINT - CDN.    P15655   00 Perfect for the person                     2/1/10
 MAG.                        PERFECT/REMEMBERS THE DRYER
                             SHEET/DRYER BAR

 PRINT - CDN.    P15906   00                                            4/1/11
 MAG.                        CONTROL FREAK?/LIVING WITH A
                             FURBALL?/2 ADS SIDE BY SIDE

 PRINT - CDN.    P15908   00                                            4/1/11
 MAG.                        2 ADS/STINKY SHOES?/FORGET
                             SOMETHING?/HOW DO YOU GET


Product: DOWNY FABRIC SOFTENER








                                                                  First
Product Source    ID#     sec Opening Line / Description        Monitored
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 TV - TORONTO    D00809   15 Every woman has                         3/23/10
 ON                          SIMPLE PLEASURES/COUPLE/EXPRESS
                             EVERY SIDE OF YOU

 TV - LEARNING   D01722   30 Hello. Honey? Who's she?                7/29/11
 CHNL                        NEW UNSTOPPABLES/WOMAN ON COUPLES
                             WASHER/FRESH SCENT

 TV - YTV        D02001   30 Amy Sedaris here, laundry               2/21/12
                             LAUNDRY EXPERT AMY SEDARIS/NEW
                             INSTOPABLES

 PRINT - CDN     P16394   00                                         5/29/12
 NEWSP.                      LAUNDRY UPGRADE?/NEW
                             UNSTOPABLES/BLONDE/ON TOP OF
                             MACHINE

 INTERNET -      W03511   15                                          2/2/12
 CANADA                      LAUNDROMAT/IDENTICAL
                             TWINS/COMPARES TO FLEECY/SILKTOUCH

 INTERNET -      W03556   10                                          3/9/12
 CANADA                      UPGRADE YOUR SHEETS/WOMAN
                             UNDERCOVERS/SILKTOUCH SOFTNESS


Product: FLEECY FABRIC SOFTENER

 TV - YTV        D01337   30 Thanks for making                      12/15/10
                             KIDS THANK
                             FLEECY/SUBTITLES/EVERYTHING SOFT


Product: SNUGGLE FABRIC SOFTENER (LEVER)

 TV - HISTORY    C07685   30 We canr ebuild him.                     5/23/10
 CHNL                        SNUGGLE BEAR/LIFTS BASKET/SOFTER &
                             BETTER/DOWNY COMPARES