ADZ MEDIA MONITORING www.monitoring.com Phone: 905-690-2879 email: adzmedia@monitoring.com ------------------------------------------------------------------------------ ----------------------------------------------------------------------------- ADVIL First Product Source ID# sec Opening Line / Description Monitored ----------------------------------------------------------------------------- Product: ADVIL COLD & SINUS TV - DETROIT, B13296 30 Funny thing about 1/28/10 MI ADVILCOLD/BOOKSTORE/WOMAN/RIGHT MEDICINE/REDUCES SWELLING TV - DETROIT, C08058 30 Uh my sinuses. 11/9/10 MI NEW CONGESTION RELIEF/WOMAN IN BED/BLAMES MUCUS MAN TV - HGTV C08075 30 In this corner Dave 11/11/10 DAVE CARTER/PLAY BY PLAY/INSIDE NASAL CAVITY/TAKE ACTION TV - BRAVO C08128 15 The cold comes in with 12/2/10 SICK MAN COLLAPSES IN BED/PLAY BY PLAY TV - TORONTO D01258 15 The cold comes in with 11/15/10 ON HOCKEY PLAY BY PLAY/MAN SICK IN BED/TAKE ACTION TV - TORONTO D01930 15 When you have body 12/13/11 ON NEW COLD & FLU/MAN LOOKING IN MIRROR/SEE'S MUSCULAR MAN TV - TORONTO E06473 30 When I feel aches 1/25/10 ON WOMAN SICK WITH A COLD/ROWING/WIN $10,000 TV - DETROIT, E06834 15 Oh my sinuses. The 11/1/10 MI SICK WOMAN IN BED/NEW CONGESTION RELIEF/MAN IN GREEN SHIRT TV - MONTREAL F00047 30 2/24/08 QC FEMME/NATATION/RHUME ET SINUS/[WOMAN SWIMMING] Product: ADVIL/WHITEHALL LABS INC. TV - TORONTO C07632 15 When your head is 4/27/10 ON OFFICE/SMALL CONSTRUCTION WORKERS ON WOMANS HEAD TV - DETROIT, C07955 30 (m) ..Every day thousands 10/9/10 MI PEOPLE HOLDING ADVIL BOX/TYLENOL USERS SWITCHING/FREE BOX TV - WOMENS TV C08339 15 Since most fevers last 2/22/11 NTWK CHILDRENS/GIRL PUTTING MAKEUP ON SLEEPING FATHER/TAKE ACTION First Product Source ID# sec Opening Line / Description Monitored --------------------------------------------------------------------------- TV - DETROIT, C08457 30 Evey day thousands of 3/22/11 MI PEOPLE HOLDING BOX/BETTY/SWITCH FROM TYLENOL/COUPON TV - DETROIT, C08939 15 (m) Every day thousands 11/13/11 MI EXERCISE CLASS/FIREMAN/REGIS PHILBIN/NEVER LETS YOU DOWN TV - DETROIT, C08989 30 Every day thousands of 12/11/11 MI ROCK STAR JON BON JOVI/MANY LAYERS/FATHER TV - DETROIT, C09137 30 Every day the 3/19/12 MI AS C08989/MUSICIAN JON BON JOVI/TAG: ADVIL PM/SLEEP BETTER TV - TORONTO C09142 15 For pounding headaches 3/20/12 ON WAITRESS/DROPS PLATE ON TABLE/MEN ON HEAD/LIQUI-GELS TV - ARTS & D01025 15 Fact, no pain medicine 8/3/10 ENTER. LARGE PILL/CLOCK/FACT/COMPARES/NOTHING LASTS LONGER TV - TORONTO D01441 30 Nighttime aches and pains 1/31/11 ON WOMAN AWAKE IN BED/CLOCKS/NEW NIGHTTIME FORMULA/IN CANADA TV - DETROIT, D01467 15 Fact. The medicine 2/14/11 MI CHILDRENS ADVIL/FACT/#1 RECOMMENDED/COMPARES TO TYLENOL/GIRL TV - HALIFAX D01487 15 When pain keeps you 2/23/11 NS NEW ADVIL NIGHTTIME/PAIN CLOCK/NOW AVAILABLE IN CANADA TV - TORONTO D01865 30 The harder you push 10/25/11 ON NEW MUSCLE & JOINT/MAN STRANDED ON DESERTED ISLAND TV - ARTS & E07153 30 Everyday thousands of 8/11/11 ENTER. LACY CALVERT, PROF. ATHLETE/YOGA/PEOPLE HOLDING BOX TV - DETROIT, E07225 30 Every day thousands of 9/27/11 MI JOY & REGIS PHILBIN/PLAYING TENNIS/TAKE ACTION TV - CALGARY E07316 30 (m) For pounding headache 11/21/11 AB RESTAURANT/CONSTRUCTION WORKERS ON WAITRESS' HEAD TV - TELETOON E07340 15 Most fevers last 1/9/12 MAN WAKES UP/CHECKS ON SLEEPING KIDS/MAKEUP ON FACE TV - DETROIT, E07403 15 Every day thousands of 3/26/12 MI SUNSHINE & HER FAMILY/TAKE ACTION First Product Source ID# sec Opening Line / Description Monitored --------------------------------------------------------------------------- TV - MONTREAL F00257 15 4/10/08 QC MAGASIN DE DANSE/MUSIQUE DE CAMÉRA/HOMME CACHÉ/[MUSIC STORE] TV - MONTREAL F00479 30 7/29/08 QC COUPLE/MISE EN ÉQUILIBRE/GEL/[COUPLE BALANCING/LIQUIDGELS] TV - MONTREAL F00723 15 1/6/09 QC PORTES/LUMIÈRE DU SOLEIL DE FEMME/OUVERTURE [LIGHT/DOORS] TV - QUEBEC F00832 30 1/8/10 CAN. FEMME/RIDEAUX/KAYAC [CURTAINS/KAYAK] TV - QUEBEC F00832 30 1/8/10 CAN. FEMME/RIDEAUX/KAYAC [CURTAINS/KAYAK] INTERNET - W02855 60 5/21/10 CANADA PLAY BEAT THE HEADACHE/WOMAN/BALLS SHOOT AT CUTOUT PIX INTERNET - W03132 15 2/1/11 CANADA ADVIL NIGHTTIME/SLIDER SWITCH/GOODNIGHT TO ACHES & PAINS INTERNET - W03195 20 3/18/11 CANADA NEW ADVIL NIGHTTIME/LETTER Z ON ALARM CLOCK/NOW IN CANADA INTERNET - W03454 15 8/23/11 CANADA NEW NIGHTTIME/SWITCH/SAY GOODNIGHT TO ACHES & PAINS