ADZ MEDIA MONITORING www.monitoring.com Phone: 905-690-2879 email: adzmedia@monitoring.com ------------------------------------------------------------------------------ ----------------------------------------------------------------------------- KELLOGG'S First Product Source ID# sec Opening Line / Description Monitored ----------------------------------------------------------------------------- Product: KELLOGG ALL BRAN TV - VANCOUVER C07446 30 Oh, hello. 2/22/10 BC MAN IN CHAIR BY FIREPLACE/SCENE CHANGES/WHEAT FIELD/BUDS TV - WOMENS TV C08578 30 I've discovered getting 5/12/11 NTWK WOMAN HOLDING CAMERA ON HERSELF/DANCING/CAMPING TV - VANCOUVER C09188 30 I feel so good I can 5/7/12 BC TALKING FOREST ANIMALS/WOMAN/CABIN/ALL BRAN BUDS TV - MONTREAL F00424 30 7/7/08 QC LE COUPLE DANS LE LIT/HOMME MANGEANT/FRAISES TV - MONTREAL F00676 30 11/24/08 QC BOURGEONS/VERSER SUR L'YOGOURT [BUDS/YOGURT/CEREAL] PRINT - CDN. P15575 00 Top your soup 1/1/10 MAG. TOP YOUR SOUP/GREEN ARROW/NEW YOU/DAILY FIBRE PRINT - CDN. P15708 00 Why wheat bran fibre? 4/1/10 MAG. WHY WHEAT BRAN FIBRE?/BARS, BUDS, MEDLEY & CHEWY BARS PRINT - CDN. P15860 00 Add All Bran here. 12/1/10 MAG. AROW/PANCAKES/TASTY RECIPES/MILLION WAYS TO EAT PRINT - CDN. P16022 00 7/1/11 MAG. ALEX STEVENS/LETTER/FEELING GOOD/ALL BRAN BUDS PRINT - CDN. P16159 00 12/1/11 MAG. JENNIFER ROBINSON/MY WAY/STUFFED CHICKEN RECIPE Product: KELLOGG'S TV - TORONTO C08401 30 You know I feel 3/7/11 ON GREAT GRAINS/CHEF CURTIS STONE/FLAKE COMPARISON/FIELD TV - CALGARY D01507 30 One hundred percent. 2/28/11 AB KELLOGGS FIBRE PLUS/BEARDED MAN/100% LOVED IT/FREE SAMPLE First Product Source ID# sec Opening Line / Description Monitored --------------------------------------------------------------------------- TV - ARTS & E07175 15 Sweet nutty Crunchy 9/3/11 ENTER. CRUNCHY NUT/WOMAN WEARS CHINESE DRAGON COSTUME TV - VANCOUVER F00614 30 10/25/08 BC CÉRÉALE/CÉRÉALE DE GARDIEN IMAGES/TENNIS/CINN. Product: KELLOGG'S CORN POPS TV - YTV C07351 30 (m/sfx) 2/2/10 YOUNG BOY/ROOM/POPS FORM SHAPES & BURY BOY Product: KELLOGG'S FROOT LOOPS TV - RETRO TV C07653 30 That's Blackbeards tasty 5/10/10 TOUCANS NEPHEWS/WIN POKEMON PRIZE PACKS/TREASURE CHEST TV - YTV C09151 30 I see a fortress. 3/28/12 TOUCAN & NEWPHEWS/SNOW MONSTERS/TAG:WIN TOUCHSCREEN TABLET Product: KELLOGG'S FROSTED FLAKES TV - DETROIT, E07068 30 It's gonna go right 4/18/11 MI MAN TEACHING SON BASEBALL/EAT CEREAL TOGETHER Product: KELLOGG'S FROSTED MINI-WHEATS TV - VANCOUVER C07302 30 I've got a hot new 1/13/10 BC ANIMATED/IN BOWL OF WARM MILK/MOTHER & SON/KEEP WARM TV - VANCOUVER C08220 30 I've got a hot new 1/13/11 BC ANIMATED/TRY IN HOT MILK/MINI WHEATS IN MILK/3 BOXES TV - DETROIT, C08874 30 Two medium cappuccinos 10/24/11 MI BUSY COFFEE SHOP/MAN CALLING ORDERS/8 LAYERS/4 VARIETIES TV - BET D00743 30 Whatcha doin' little 22/02/201 ANIMATED/FROSTED WHOLE MINI WHEAT & SONS/LITTLE BITES TV - TORONTO D00827 30 (m,s) Wake up to a 3/30/10 ON ANIMATED/SINGING MINI WHEAT/NEW BLUEBERRY/TAG: FREE BRKFAST First Product Source ID# sec Opening Line / Description Monitored --------------------------------------------------------------------------- TV - DETROIT, D01170 30 Let's take a look at 10/13/10 MI ANIMATED/BOXING RING/MINI WHEAT FIGHTS CHEERIO/WHOLE GRAIN Product: KELLOGG'S MUSLIX. TV - QUEBEC F00133 30 3/4/08 CAN. COUPLE/CAMPEURS/CANOË/HOMME/[MAN/C AMPERS] Product: KELLOGG'S NUTRI-GRAIN INTERNET - W03575 10 4/25/12 CANADA NEW SUPERFRUIT FLAVOURS/COUPON/STRAWBERRY ACAI Product: KELLOGG'S POP TARTS TV - NEW YORK B13317 30 (m) .. Mmmm hot fudge 3/25/10 CITY ANIMATED COMMUNITY/POP TART HOUSES/OVER 25 FLAVORS TV - LEARNING D01406 30 Rise and shine 1/17/11 CHNL ANIMATED/BOY WAKES UP/DANCES THROUGH NEIGHBOURHOOD/FUN Product: KELLOGG'S RICE KRISPIES CEREAL PRINT - CDN. P15851 00 And to think you 12/1/10 MAG. B&W/MOTHER & BOY IN KITCHEN/RICE KRISPIES SQUARE CARS PRINT - CDN. P15968 00 4/1/11 MAG. MOM & SON/KITCHEN/RACE CARS MADE FROM SQUARES/COOL IDEAS Product: KELLOGG'S SPECIAL K TV - C07278 30 Santa! So you've 1/9/10 TVTROPOLIS-E WOMAN BENT OVER/GIRLS MISTAKES MOM FOR SANTA/BING SEARCH TV - GAME SHOW C08240 30 Too many holiday 1/17/11 CHALLENGE/REINDEERS FOLLOW WOMAN/ALL PRODUCTS TV - WINNIPEG F00416 30 6/30/08 MB COUPLEZ/DÉJEUNEZ LA PIÈCE/FRAISE/[COUPLE/LUNCH ROOM] TV - MONTREAL F00520 30 8/17/08 QC FEMME/TÉLÉPHONE/TRICHERIE/MARI/AMA NDES/[WOMAN/PHONE] First Product Source ID# sec Opening Line / Description Monitored --------------------------------------------------------------------------- TV - VANCOUVER F00615 30 10/25/08 BC NOUVEAU/FEMME/HÔTEL PETIT DÉJEUNER [HOTEL BREAKFAST] PRINT - CDN. P15707 00 New Blueberry flavour 4/1/10 MAG. NEW BLUEBERRY FLAVOUR/WOMAN ARCHED OVER PILATES BALL PRINT - CDN. P15900 00 4/1/11 MAG. HONEY YOU LOOK GOOD/OATS & HONEY/WORDS IN HONEY PRINT - CDN. P15980 00 4/1/11 MAG. DRIZZLED HONEY/HONEY YOU LOOK GOOD/NEW OATS & HONEY PRINT - CDN. P15984 00 4/1/11 MAG. START SOMETHING FABULOUS CONTEST/WOMAN/RED DRESS PRINT - CDN. P16016 00 7/1/11 MAG. GOALS/BOOKLET/NEW OATS & HONEY/TIPS FOR CONTROLLING PORTIONS INTERNET - W02641 15 1/8/10 CANADA FEELING STUFFED FROM HOLIDAYS?/WOMAN/PHOTOS/XMAS TURKEY Product: KELLOGGS VECTOR CEREAL TV - TORONTO D00930 30 Vector meal replacement 5/25/10 ON VARIOUS WORKOUT ACTIVITIES/WORDS/SWEAT IT/BEND IT INTERNET - W02976 15 9/7/10 CANADA RUNNING SHOES/CLIMBING WORDS/SMILES/22 VITAMINS & MINERALS INTERNET - W02980 15 9/13/10 CANADA WEIGHTS/I PUT IN MY REPS/22 VITAMINS & MINERALS