ADZ MEDIA MONITORING

                                                         www.monitoring.com
Phone: 905-690-2879
                                             email: adzmedia@monitoring.com
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                                 GENERAL MILLS


                                                                    First
Product Source    ID#     sec Opening Line / Description          Monitored
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Product: CHEERIOS

 TV - DETROIT,   C08088   15 I bring art to the                       11/16/10
 MI                          BLACK ARTIST/PEOPLE DRAW ON
                             TRUCK/LOVE YOUR HEART

 TV - LOS        C08218   30 I have fallen in love                     1/12/11
 ANGELES CA                  MAN WORKWORKING/BIRDHOUSES/TAKE
                             CARE OF YOUR HEART

 TV - SHOWCASE   C08723   30 Naturally flavoured                       7/26/11
                             WOMAN READING NEWSPAPER/DART/APPLE
                             CINNAMON/TAG: CHOCOLATE

 TV - TORONTO    D00777   30 What are you doing?                        3/4/10
 ON                          2 ENGLISH MEN/MULTI GRAIN/WHOLE
                             WHEAT/WATCHING WEIGHT

 TV - DETROIT,   D01562   15 Bathing suits. Shorts.                     4/3/11
 MI                          WOMAN EXERCISING/MULTI-GRAIN/7 DAY
                             PLAN/SUMMER WEIGHT LOSS

 TV - YTV        D01793   30 It turns out that the                     9/13/11
                             OAT FIBRE/MAN HOLDING BABY/EATS
                             CHEERIOS/

 TV - DETROIT,   E06578   15 Most people make                          2/24/10
 MI                          MAN/MIRROR/LARGE STOMACH/WIN A
                             FREE BOX

 TV - DETROIT,   E07127   30 Dad why are you                         7/18/2011
 MI                          BLACK MAN GROCERY
                             SHOPPING/SON/PRIZE
                             INSIDE/CHOLESTEROL

 PRINT - CDN.    P15662   00 Say goodbye to dieting                     2/1/10
 MAG.                        WOMAN/GOODBYE TO
                             DIETING/MULTI-GRAIN/5 WHOLE GRAINS


Product: GENERAL MILLS CEREALS

 TV - DETROIT,   C07687   30 To do well, kids need                     5/23/10
 MI                          BIG G CEREALS/4 CEREALS/GM
                             CHARACTERS & SPORTS KIDS


Product: HONEYNUT CHEERIOS

 TV - VANCOUVER  C08789   30 Healthy living's important.                9/6/11
 BC                          MAN/HEALTHYLIVING/WOMAN/CHALLENGE/
                             OAT FIBRE/CHOLESTEROL







                                                                  First
Product Source    ID#     sec Opening Line / Description        Monitored
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 TV - DETROIT,   D01246   15 You don't love me                       11/9/10
 MI                          FATHER & SON/CRIES/LOWERS
                             CHOLESTEROL

 TV - DETROIT,   D01449   15 Can I eat heart                          2/3/11
 MI                          MAN DRINKING FROM CEREAL BOX/HEART
                             HEALTH/GIVING UP TASTE


Product: OATMEAL RAISIN CRISP/GENERAL MILLS

 TV - VANCOUVER  C07270   30 Hey honey. Hey.                          1/4/10
 BC                          COUPLE/CONVERSATION KILLER/TRIES
                             TO PERSUAD WIFE

 TV - WOMENS TV  E06966   30 What you doing out                      2/22/11
 NTWK                        ENGLISH FAMILY/MAN EATING CEREAL
                             IN LOCKED CAR


Product: TOTAL CEREAL/GENERAL MILLS

 TV - DETROIT,   D00992   15 How do you plus                         7/13/10
 MI                          PLUS OMEGA 3/FLAX/BLACK WOMAN/NEW

 TV - DETROIT,   D01037   15 How do you plus                         8/23/10
 MI                          PLUS OMEGA 3 HONEY FLAX/ALA/HONEY
                             ALMOND CRUNCH

 TV - DETROIT,   E06709   15 How do you plus up                      6/18/10
 MI                          HONEY ALMOND FLAX/IMEGA 3/BLACK
                             WOMAN