ADZ MEDIA MONITORING

                                                         www.monitoring.com
Phone: 905-690-2879
                                             email: adzmedia@monitoring.com
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                              OTHER COLD CEREALS


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Product Source    ID#     sec Opening Line / Description          Monitored
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Product: CINNAMON TOAST CRUNCH

 TV - TELETOON   E07031   15 (m) Irresistible Cinnamon                  4/4/11
                             ANIMATED/CEREAL SQUARE CHASES EACH
                             OTHER/IRRESISTIBLE


Product: KASHI CEREAL

 TV - HGTV       C08214   30 You don't have to make                  1/10/2011
                             PAUL SPEEDY/CYCLING/CLIMBING
                             TREE/HAWAII/ALMOND & BERRY

 TV - DETROIT,   D01142   30 There's a surprising way                  10/4/10
 MI                          GO LEAN CEREALS HAVE AS MUCH
                             PROTEIN AS EGGS/ALLISON

 TV - DETROIT,   D01475   30 We're surprising people                   2/17/11
 MI                          BRITTANY
                             REILLY/GOLEAN/MARATHON/EGG/MORE
                             PROTEIN THAN EGGS

 TV - DETROIT,   E06486   30 You made a New Years                      1/31/10
 MI                          CARRIE HUESONNON/RESOLUTION/ALL
                             BRANDS/PARK/EXERCISING


Product: REESE'S PEANUT BUTTER PUFFS

 TV - TORONTO    C07622   15 (m/sfx)                                   4/20/10
 ON                          A SUIT OF CHOCOLATE/IRON MAN 2
                             MOVIE PROMO


Product: SHREDDED WHEAT/NABISCO

 TV - TORONTO    C07469   30 (m) Wouldn't it be great                   3/1/10
 ON                          WOMAN GROCERY SHOPPING/BLURRED &
                             PIXELATED CEREAL BOXES

 TV - TORONTO    C07738   15 Wouldn't it be great                      6/22/10
 ON                          WOMAN GROCERY SHOPPING/PIXELATED
                             INGREDIENTS


Product: SHREDDIES

 TV - TORONTO    D01217   30 (m) Honey Shreddies.                     10/26/10
 ON                          MAN POURING MILK/SHREDDIES
                             WORLD/WORKERS/BAKERY/HONEY







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Product Source   ID#    sec Opening Line / Description        Monitored
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