ADZ MEDIA MONITORING www.monitoring.com Phone: 905-690-2879 email: adzmedia@monitoring.com ------------------------------------------------------------------------------ ----------------------------------------------------------------------------- COFFEE First Product Source ID# sec Opening Line / Description Monitored ----------------------------------------------------------------------------- Product: DUNKIN DONUTS COFFEE TV - DETROIT, C07987 15 Hey Ellen, whatcha doin? 10/17/10 MI 2 WOMEN/COFFEE/WOMAN APPEARS INSTANTLY TV - DETROIT, C08144 30 Forecast looking at 12/12/10 MI 2 NEIGHBORHOOD WOMEN/APPEARS QUICKLY TV - DETROIT, D00925 30 One taste and you'll 5/23/10 MI WOMAN 'DRAGGED' INTO GROCERY STORE/TAG: NEW TURBO Product: FOLGERS COFFEE TV - TORONTO C07558 10 Closed captioning of this 3/31/10 ON NEW BLACK SILK/CLOSED CAPTIONING MENTION/SMOOTH TV - TORONTO C08201 30 It's pretty cold out 1/7/11 ON MAN WATCHING DAUGHTER SHOVEL SNOW/FIGURE SKATES TV - DETROIT, C08377 15 Last year Ethan Thompson 2/27/11 MI LAST YEARS JINGLE CONTEST WINNERS/STUDIO TV - TORONTO C08841 30 You're unpacking already? 9/26/11 ON COUPLE/MOVING/WOMAN AWAKES/FRESH START/BEST PART TV - NAT'L D01126 15 (m) New Black Silk 9/27/10 GEOGRAPH WORDS INSIDE COFFEE CUP/NEW BLACK SILK/SMOOTH TV - DETROIT, D01154 15 This morning the best 10/10/10 MI SPECIAL ROAST/MORNING/SUNRISE INTERNET - W03023 15 9/28/10 CANADA NEW BLACK SILK FLAVOUR/WOMAN/COFFEE POURS THROUGH BANNER Product: GENERAL FOODS INTERNATIONAL COFFEE First Product Source ID# sec Opening Line / Description Monitored --------------------------------------------------------------------------- TV - TORONTO E07029 15 One caramel 4/4/11 ON COUPLE/NEW CAFE INSPIRATIONS/COFFEEHOUSE TO YOUR HOUSE PRINT - CDN. P15590 00 A taste for travel 1/1/10 MAG. A TASTE FOR TRAVEL/INT'L DELIGHT/3 VARIETIES/TRIP TO FRANCE PRINT - CDN. P15644 00 Flavour your world 2/1/10 MAG. FLAVOUR YOUR WORLD/BELGIAN WHITE CHOCOLATE MACADAMIA/POURS PRINT - CDN. P15954 00 4/1/11 MAG. INT'L DELIGHT CAFE INSPIRATIONS/3 VARIETIES/$1 COUPON/HOUSE Product: MAXWELL HOUSE COFFEE TV - TORONTO C07429 15 (m) 2/16/10 ON INSTEAD OF AN EXPENSIVE COMMERCIAL/RIDING THERAPY/DISABLED TV - GAME SHOW C07676 30 Start your morning.. 5/17/10 BLACK MAN DRIVES SON ON RAINY PAPER ROUTE/LAST DROP TV - TORONTO C08343 30 (m) 2/22/11 ON OPTIMISM BREAK/FATHER PUSHING SON IN WHEELCHAIR/BREW GOOD TV - TORONTO C08435 30 We are millions upon 3/14/11 ON OPTIMISM BREAK/POET SHANE KOYCZAN TALKS ABOUT CANADA TV - TORONTO C08466 30 You know I got this 3/23/11 ON OPTIMISM BREAK/AUTHOR NEIL PASRICHA/BOOK OF AWESOME TV - SLICE C08611 30 My name is Shale and I've 6/1/11 NETWORK OPTIMISM BREAK/DANCER SHALE, AGE 9/BREW SOME GOOD TV - TORONTO D01661 30 Three months ago 6/14/11 ON OPTIMISM BREAK/DAVE TALLY, HOMELESS/FOUND $3300 TV - SLICE E06493 30 Words: Instead of making 1/27/10 NETWORK FUNDED 21 WORTHY CAUSES/HORSE RIDING FOR DISABLED/GOOD TV - DETROIT, E06923 15 Don't forget Mrs. 1/18/11 MI CLEAR SOME SNOW/MAN & SNOWTHROWER/CLEARS SIDEWALK TV - NEW YORK E06964 15 New Maxwell House 2/22/11 CITY INTERNATIONAL CAPPUCCINOS/TOY CAR IN POOL/DOG & BATHTUB First Product Source ID# sec Opening Line / Description Monitored --------------------------------------------------------------------------- TV - HAMILTON E06974 30 I like my Dad I like my 3/6/11 ON OPTIMISM BREAK/LITTLE GIRL SINGING IN BATHROOM Product: NABOB COFFEE TV - TORONTO D01463 30 At Nabob we're choosier 2/8/11 ON MAN/BEANS ON TABLE/RULER/RAINFOREST ALLIANCE CERTIFIED TV - CALGARY E07097 30 This represents 5/30/11 AB MAN/GROCERY STORE AISLE/ITEMS DISAPPEAR/BETTER PLANET Product: NESCAFE TASTERS CHOICE COFFEE TV - TORONTO D00764 30 ..The winner of the 3/1/10 ON MAN THINKS HE WON THE LOTTERY/GIVES AWAY CAR/NEW RICH Product: STARBUCKS COFFEE TV - TORONTO C07678 15 I heart dalmations 5/18/10 ON PREMIUM STARBUCKS VIA READY BREW/COFFEEMUGS/DOG & CAT TV - SHOWCASE C08445 15 (m,s) We get early to 3/17/11 ITEMS NAMED SUE/FIELD/SHIP/COFFEE CUP/BREWED FOR YOU TV - VANCOUVER D01194 30 Introducing vanilla 10/18/10 BC NEW VIA VANILLA FLAVOURED COFFEE/CUPCAKE/4 FLAVOURS Product: VAN HOUTTE COFFEE PRINT - CDN. P15635 00 Get closer to your 2/1/10 MAG. GET CLOSER TO YOUR ESPRESSO/2 WHITE COFFEE CUPS/3 VARIETIES PRINT - CDN. P16051 00 Surprisingly different 7/19/2011 MAG. SURPRISINGLY DIFFERENT/2 COFFEE BEANS/4 VARIETIES INTERNET - W03256 20 4/21/11 CANADA BEANS/CAN'T FIND THE MATCHING BEANS/PREMIUM BLENDS