ADZ MEDIA MONITORING

                                                         www.monitoring.com
Phone: 905-690-2879
                                             email: adzmedia@monitoring.com
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                            PACKAGED CAKES OR MIXES


                                                                    First
Product Source    ID#     sec Opening Line / Description          Monitored
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Product: DUNCAN HINES CAKE MIX

 INTERNET - USA  W02619   15                                          12/22/09
                             WHY ROAST CHESTNUTS/RED VELVET
                             CAKE/MOIST DELUXE


Product: McCAIN FROZEN CAKES

 TV - TORONTO    B12215   30 Mary is enjoying a                        1/13/09
 ON                          MARY/EATING CAKE/CHEF & INUIT
                             ESKIMO/NEW DEEP & DEL. SINGLES


Product: WEIGHT WATCHERS CAKES

 PRINT - CDN.    P14906   00 Intelligent tastiness.                     2/1/09
 MAG.                        INTELLIGENT TASTINESS/COOKIE,
                             MUFFIN, CHOC CAFE/START LIVING