ADZ MEDIA MONITORING

                                                         www.monitoring.com
Phone: 905-690-2879
                                             email: adzmedia@monitoring.com
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                                     BREAD


                                                                    First
Product Source    ID#     sec Opening Line / Description          Monitored
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Product: BREAD MISCELLANEOUS

 RADIO -         U08785   30 Is there anything better                  1/24/12
 TORONTO ON                  COBB'S FRESH BAKED BREAD/SGT
                             DITKIS/MADE FROM SCRATCH

 INTERNET -      W02779   10                                           4/29/10
 CANADA                      JAKE'S BAKE HOUSE BREAD/SUBMIT
                             RECEIPE & WIN $100 GROCERIES


Product: COUNTRY HARVEST BREAD BY WESTON'S

 PRINT - CDN.    P15903   00                                            4/1/11
 MAG.                        WRAP IT STACK IT/VARIOUS
                             PICTURES/NEW PITA BREAD/75c COUPON


Product: DEMPSTER'S BREAD/WESTON BAKERIES

 TV - TORONTO    C07370   15 Dempsters presents                         2/8/10
 ON                          SMART BREAD/SMARTMAN
                             SUPERHERO/KIDS BORED WITH CEREAL

 TV - YTV        C07777   30 Hey Mom here's the new                    6/30/10
                             NEW SMART 16/WHOLE GRAINS/TEENS
                             DANCING/SMART MAN

 TV - HGTV       C08213   15 It may come as a surprise                 1/10/11
                             CANADAS FOOD GUIDE/FREE HAMILTON
                             BEACH INDOOR GRILL/12 GRAIN

 TV - TORONTO    D01180   30 (m) Can I have a                         10/14/10
 ON                          WHOLE GRAINS BREAD/BOY RUNS INTO
                             SYDNEY CROSBIE/FREE DRAW

 TV - TORONTO    D01897   60 Every morning I wake up                  11/12/11
 ON                          HOCKEY PLAYER SIDNEY
                             CROSBY/FARMER/SANDWICH/WHOLE
                             GRAINS

 TV - TORONTO    E06430   15 I love bread. Me too.                      1/7/10
 ON                          2 WOMEN/FREE TOASTER OVEN/THINK
                             BREAD INSTEAD

 TV - TORONTO    E06643   30 When James Dempsters                      4/15/10
 ON                          WOMAN INTERRUPTS COMMERCIAL/OVEN
                             BAGUETTES & ROLLS

 TV - BARRIE     E06895   30 With all the delicious                   1/3/2011
 ONT                         MEAL IDEAS/COUPLE/KITCHEN/VARIOUS
                             SANDWICHES/FREE GRILL







                                                                  First
Product Source    ID#     sec Opening Line / Description        Monitored
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 TV - BARRIE     E07009   30 Hey Mom here's the                      3/29/11
 ONT                         TEEN PARTY/16 GRAINS/SMART 16
                             BREAD/TAG: WIN XBOX

 TV - OTTAWA ON  E07125   30 (m) I love breakfast with               7/12/11
                             BOY & DAD/COUNTRY FARM/UNIQUE
                             BLEND OF WHOLE GRAINS

 TV - TORONTO    E07245   15 Introducing new                        10/11/11
 ON                          NEW COUNTRY ORIGINALS/BLEND OF
                             GRAINS/NOTHING ARTIFICIAL


Product: SUNMAID BREAD

 PRINT - CDN.    P15675   00 Bring the sun into                       3/1/10
 MAG.                        DRAWING/SUNMAID GIRL/BAKING
                             SHEET/CIN. SWIRL BREAD


Product: WONDER BREAD

 TV - VANCOUVER  C07724   30 Remember the soft                       6/15/10
 BC                          WONDER PLUS/BOY/HOUSE CHANGES
                             THROUGH THE YEARS

 TV - TORONTO    C08395   30 For years Moms have                      3/2/11
 ON                          OVER THE YEARS/MOM IN KITCHEN/NEW
                             SIMPLY FREE/NO PRESERVAT.

 TV - VANCOUVER  D01804   30 (m) The joy of childhood.               9/19/11
 BC                          JOY OF CHILDHOOD/OUTDOOR
                             PICNIC/FREE/BLOWING BUBBLES

 TV - TORONTO    E06581   30 (m,s) Oh Canadian                       2/28/10
 ON                          KIDS SINGING CANADIAN NATIONAL
                             ANTHEM/DREAM LIVE ON

 PRINT - CDN.    P15910   00                                          4/1/11
 MAG.                        GIRL/NOTHING ARTIFICIAL/NEW SIMPLY
                             FREE/75c COUPON

 RADIO -         U08653   30 As a mother of two                     10/12/11
 TORONTO ON                  MOTHER OF TWO/FRESH NATURALLY/FREE
                             OF ARTIFICIAL INGREDIENTS

 RADIO -         U08742   30 I'm sitting here at the                11/21/11
 TORONTO ON                  SVEN & BOBBY/SMALL SITTING
                             TABLE/AFFORDABLE TABLES/15% OFF